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We just got this from a google rep. This is not helpful
to me in trying to determine WHY one of our clients
sites went from a Page Rank of 6 to 0. I could take it
for what it's worth, and say "Oh, they launched a new
site in October, therefore the pagerank just got set to
zero (even though it was a 6, at the same domain name)
because it's new, and I can just ignore it. Well, the
thing is, the rankings went down as well. Admittedly the
site has huge issues with indexability due to long
dynamic url params. But, I this makes it so much harder
to figure out the main culprit in the rapidly decreasing
rankings. :The decrease coincides with the PR becoming
0, but also with a new version f the site getting
launched.
"The PageRank that is displayed in the Google Toolbar is
for
entertainment purposes only. Due to repeated attempts by
hackers to
access this data, Google updates the PageRank data very
infrequently
because is it not secure. On average, the PR that is
displayed in the
Google Toolbar is several months old. If the toolbar is
showing a PR of
zero, this is because the user is visiting a new URL
that hasn't been
updated in the last update. The PR that is displayed by
the Google
Toolbar is not the same PR that is used to rank the
webpage results so
there is no need to be concerned if your PR is displayed
as zero. If a
site is showing up in the search results, it doesn't not
have a real PR
of zero, the Toolbar is just out of date"
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Google PageRank is the system that Google uses to decide
where your webpage is ranked on its search pages.
Whether your website is ranked on the first page of
chosen keywords for searches or the last page, there is
a reason. Google PageRank is the system that Google uses
to decide what your rank is.
The main idea is that every time someone links to your
website, it is a vote for your website and it will
slightly affect your Google rank. However, the worth of
each particular link-vote depends on the website that is
linking to you.
Websites with a high PageRank of their own (e.g. ones on
the first page of a popular keyword search on Google)
will usually help increase your PageRank dramatically
when they link to you. On the other hand, websites that
are not very popular will not have links that are worth
very much.
Also, you get higher Page Rank if the links that point
to your website are relevant to its content. If the
links are irrelevant, they are not worth as much and so
your PageRank is less.
Another factor would be the amount of links on the page
that links to your website. Getting a link on a website
with a high page rank is not always that useful if there
are a thousand other links on the same page and they are
all unrelated.
The only other main factor that Google analyses when
deciding your search engine position would be the age of
your website and the websites that link to you. However,
that is not something you can usually control unless you
buy an old domain second-hand.
Is there a way to check your Google PageRank right now?
Of course there is. You can either go here:
http://www.top25web.com/pagerank.php type in your web
address and see how your PageRank is from 1-10 (with 3
being decent, 4 being good and ten being only a handful
of websites)
Alternatively, you can download the Google toolbar which
will reveal the PageRank of any website that you browse.
You can get it at http://www.toolbar.google.com
So the way to make this higher is to gain more
good-quality, high-relevance, incoming links?
That must be it. That is all there is to getting a
better Google rank, to improving your website's
popularity and to making money online.
Of course, you may not know it but there are plenty of
ways that you can increase your number of incoming links
fairly quickly.
When talking about search engine optimization, it is
almost impossible not to stumble upon the phrase: Google
page rank. This term is without doubt very important to
webmasters who want to obtain a good ranking and a lot
of traffic, but why? Well, by simply understanding how
the mathematical formula at the heart of the PageRank
(PR) is calculated, any webmaster can influence its
website's Google listing.
Google page rank is one of the methods this search
engine has of evaluating the relevance of a web page.
The toolbar PR consists of a number between 0-10 which
can be easily seen if you have the Google toolbar
installed. If you don't have this toolbar, then visiting
quickpagerank.com will allow you to easily check page
rank. This website is very easy to use and supplies much
more information than the Google toolbar. By simply
typing the URL of your site and clicking the "submit"
button, you will be able to view your Google page rank,
Alexa rank, whether you are listed in Dmoz or not,
backlinks showing in major search engines and results
coming from AltaVista and the entire web.
PR is short for the Google page rank which is calculated
by Google and can range from 0.15 to billions. It
represents a "vote" of appreciation or support for a
certain website from all the rest existing on the web.
It therefore can be zero or a very high number given by
the number of links pointing to a site from all the
rest. The formula from the original Google paper looks
like this: "PR(A) = (1-d) + d (PR(T1)/C(T1) + ... +
PR(Tn)/C(Tn))" and the symbols represent the following:
A - the page for which we want to check page rank, T1...Tn
- the pages which are pointing to it through links, C(A)
- the number of links coming from page A and pointing to
other sites and d - damping factor usually set at 0.85.
As you can see the calculus is quite difficult and this
is because it doesn't stop here.
It seems quite impossible to calculate how exactly
Google page rank is assigned to a certain page because
the PR of a page depends on the PR of all the pages
pointing to it. This leads to circle calculations as the
PR of those pages pointing to let's say page "A" also
have to be calculated and this is done depending on
other sites with their own PR. In addition, Google
reevaluates websites periodically re-indexing new links
and new pages, all updated and better optimized. Its job
is quite difficult, but thank god it's a machine that's
doing it and not a human!
So, the conclusion is that Google page rank is too
difficult to analyze. Entire pages have been written on
its algorithms and a lot of intelligent minds have
struggled to find out the undisclosed mathematical
intricacies of the PR. All we know are the simple facts
that Google listings are influenced by links, among
which one way links prove to be more efficient.
Therefore everyone strives to optimize their websites as
much as possible for keyword searches which are
performed by Google spiders all the time. After doing
their best, webmasters turn to check page rank.
A really interesting aspect related to Google page rank
is that Google's listings don't always show the sites
which have the highest PR in their top findings. This is
a puzzling fact. To check page rank has become an
undisputable habit for webmaster that do their best to
promote their online business and obtain more traffic.
Sometimes, their main purpose for optimization is to
obtain a high Google page rank, but perhaps this is not
the perfect approach for Google's ranking system. Of
course, PR is very important, but since we don't know
for sure how to obtain it, perhaps it would be wiser to
do our best to improve website quality and promote them
by using only the given facts. So, don't forget that
popularity is the key to success! And, after investing
in quality, to best analyze your efforts, you should
also constantly check page rank and see how things are
going from Google's point of view.
If you're a website owner and you're trying to get
organic search engine traffic then you've probably heard
the term "Google Pagerank". But what is Pagerank and how
does a websites pagerank effect search engine rankings?
In this article I'll address those questions and try to
give you some insight into this often confusing topic.
What is Google pagerank? Google developed the "pagerank"
system several years ago for the purpose of gauging how
"important" a web page is. The higher the pagerank, the
more "important" Google thinks the webpage is. Google
uses this gauge as a part of its ranking algorithm.
How do I check a sites pagerank? Google offers a free
toolbar that you can download and install on your
machine. One of the things this toolbar does is to
display the Pagerank of whatever webpage you're looking
at.
Where does pagerank come from? Pagerank is all about
webpages linking to other webpages. You see, every page
that Google indexes has a pagerank value associated with
it. Every time one page links to another page, a portion
of that pagerank value "passes" to the page it links to.
Higher ranking pages, pass more pagerank to the pages
they link to.
What happens is, when one page links to another page,
it's kind of like the page that does the linking is
voting for the other page. So to get pagerank to your
webpage, all you have to do is get other pages to link
to it.
Pagerank is really just a mathematical calculation that
determines how "important" a webpage is based on how
"important" the pages that link to it are.
A crucial point here that is often misunderstood is that
pagerank is passed on a page by page basis. Many
webmasters assume that a sites pagerank is determined by
its home page. While it's true that the homepage is
often the highest ranking page within a website, it
doesn't have to be. Any page on a given website could
rank higher then the homepage.
The myth that the homepage will have the highest
pagerank comes from the fact that many webmasters
(especially old school webmasters) participated in
reciprocal linking programs where they would exchange
links to each others homepages. So, by default, the
homepage wound up with the highest pagerank simply
because it had the most links pointing to it.
So how will my pagerank affect my search engine
rankings? Pagerank is simply not as powerful as it once
was. There was a time when all you had to do to rank
well was to get enough websites to link to you and you
could dominate virtually any listing you wanted. Today,
the ranking algorithm is much more complex. Many other
factors are taken into account. However, pagerank does
still play a reasonably important roll so getting
backlinks is still a major task in the search engine
optimization world. It's just that the way we go about
getting those links has changed.
One final note, my recommendation is to never worry too
much about Pagerank. Build your website to the best of
your ability; create well written, compelling web pages
and you'll get backlinks naturally. Further, take some
of your better articles and submit them to a few article
directories - include a resource box which links back to
your site and you'll get some excellent backlinks pretty
quickly. Just stay away from reciprocal linking
campaigns, whatever benefit they once had is long gone.
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