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When search engine optimization experts read this, it
merely confirmed something they already knew...that even
well-optimized content needs to be periodically
refreshed in order to maintain top search engine
rankings.
RSS content is delivered through RSS feeds. Simple files
structured in a specific way.
Using RSS will advance intension and maximize freshness.
RSS newsfeeds transfer a range of opportunities so that
increasing traffic to your website. Broadcasting your
own feed is a great way to cut through the deflection of
SPAM and get your message directly to your target
market. Not to mention The Traffic That an RSS Feed can
bring to your Website. On the other hand, importing
feeds from other sites or alike other parts of your own
site and publicizeing them on your webpages can
reconstruct your search engine positioning by
automatically keeping your website full of fresh,
significant information. This article will show you how
to show RSS feeds on your webpage, as well as a few
techniques so that maximizing the value you derive from
them.
But first lets see some RSS advantages and benefits:
1. New content. Updated information.
2. RSS gets your content delivered, period. And it helps
you increase your search engine rankings and drives new
traffic to your sites.
3. Microsoft is integrating RSS support in the next
version of its Internet Explorer and is making RSS an
integral part of its long-awaited Longhorn operating
system.
What you must avoid with RSS?
Never use JavaScript to show RSS on your pages. Why not?
Whereas search engines don't look at JavaScript, so
JavaScript feeds are pointless since SEO. To contract
newsfeeds visible to search engines, their text has to
be embedded into your page. If you view the source code
of your page and you don't spot the actual text of the
newsfeed, then search engines aren't going to discover
it either.
So, what you should use, is PHP or any other server side
pattern. Server side algorithm is any methodology that
"runs" on the server while Client side tactics is any
approach that has to be downloaded in the visitor's
computer and then show on his browser. An case of server
side is a PHP script and an reference of client side is
a javascript.
Now in this article we are going to focus on the PHP
methodology to show RSS feeds on your pages. There are
many and various Free script that can show RSS feeds on
your pages and one of them is CaRP. (You may search
Google for "CaRP" to find the download link).
By adding RSS in any of your pages, this page will be
always with fresh content.
You have of course to find Relative to your site content
so that will help you SEO optimize your pages. Let's say
you're trying to optimize your page for the words
"search engines". Try browsing or searching since
"search engines" at Feedster dot com and other newsfeed
directories, or again just searching Google.
For reference, to look since a "search engines" feed,
search so that 'RSS "search engines"'. At the pages that
come up in your search, look for an orange button or a
link with the letters "RSS" or "XML". Clicking anything
of those should get you the URL of their RSS feed.
Once you have assemble some newsfeeds that covers the
right topic, copy those URL's and paste them into a
notepad and save the file.
Then test them all since a few days until you choose one
that is update more day by day than the others do.
At the top of each RSS Feed (when you look in the source
code) you will see some reputable info as the date and
time the RSS feed was created or updated.
Now I will tell you a secret that lots people doesn't
know. If you use a script like CaRP then in your pages
you may only show one RSS Feed at a time.
What does that mean? That maybe the RSS Feed is Relevant
and update daily but, the problem is that the same RSS
feed maybe is shown in thousand other sites in the same
time. So Search engines like Google will not index your
page (or may ban your page in a worst scenario),
considering of two reasons:
The same content can be found in other sites that use
the same RSS Feed, as dublicated content (robot will
take it as spam) and the robots doesn't like to index
the same content over and over again.
And Why they should index your pages while the same
content they have indexed theretofore from a previous
visited site?
So what you can do about it? The solution is one and is
called Random RSS (discovered by TrafficBoosterPro dot
com)!
This is the new SEO technic to optimize your site since
it uses the RSS Magic but in the same time it uses PHP
to select randomly 3 or more RSS Feeds from a Feed pool
of hundrends or thousands of Relevant RSS feeds that mix
their content during the time that the page loads in the
Browser and this way it creates a unique content always
Related and fresh.
Also the new Google "Bigdaddy" update is not an
algorithm update but a change in Google's data center
infrastructure. It contains new code since sorting and
examining web pages. According to Google's search
engineer Matt Cutts, the update should be live in
February or March 2006. Google is now testing a new
search engine spider that is based on the Mozilla
browser.
The new spider should be able to index more than
traditional search engine spiders, possibly links within
images, JavaScripts or Flash files. That means that
Google while visiting your pages will behave more as a
web browser than a common robot.
So It will have to load your page (by simulating a
common browser) to view what it couldn't discover before
as a simple crawler robot. That means it can spot
redirection and hidden CSS techniques (known as black
hat seo). But it will also see that your page has fresh
Related content in each time the googlebot visit your
site. This approach will show new content in every
browser refresh every day every hour every minute.
Fresh content since ever! Great! You're importing
content into your webpage that's relevant to your
keywords! And every time the RSS feed gets updated,
fresh news will show up in your page automatically! But
we're not going to stop there. There are still ways to
boost the SEO value of the newsfeed.
Now each RSS Feed does come with content, links and some
time images. What this could mean in your pages? It can
assign your pages look nicer (because of Related images)
but it could also present them load slower. In the other
hand the embedded links can get your PageRank bled off
by adding numerous links in your pages that will also
manage the robots follow them and leave your site.
To dissolve this problem one should download and use a
PHP script named TrafficBoosterPro. From
TrafficBoosterPro dot com. This is not a free script but
among the other features that this script has is to mix
and randomize RSS feeds in your pages cast away the
embedded links and images or show images and not links
or show links but not images or show just the RSS Feed
content and you can choose how lots RSS Feeds you want
to use in the same time in one page.
This script can build for you also thousands of
optimized pages with Proportional content just by giving
to the script your desired keywords. You may choose to
blend as masses of Related RSS Feeds in the Admin
control panel and it doesn't stop here. It can show
Associated clickbank, Ebay and Amazon products with your
affiliate ID embedded in the links, It can help you sell
your products in Ebay.
Search engines have the abilitiy to make even the most
confident webmaster feel powerless. So It's useful to
spend a few minutes researching some appropriate choices
- once you've decided on one that you believe to be
suitable, you can start picking up new feeds straight
away.
Google has had a feature out for some time which allows
webmasters to create a sitemap file to help Google's
crawlers find and index content.
It sounds like a great idea. After all, it is much
easier to feed the crawler the content then hope it
finds it on it's own.
But is a Google sitemap worthwhile? Is it even
necessary? Well, once you realize the incredibly
powerful statistics available to you, you might change
your opinion. After all, would knowing what terms might
be driving searches to your competitors be helpful?
When the Google Sitemap program first started my thought
was "That's kinda cool but what's the real benefit?"
So, I thought I'd try it out and submit sitemaps for a
few sites that I own.
When Google Sitemaps first came out it was very
difficult to figure out what all the entries meant as
well as how to actually create the sitemap.
Sure, it was XML based, and I could plainly see what
they expected but when you have a large site, how do you
go about creating this?
Then Google came out with a sitemap generator which is a
program intended to help you create a sitemap for your
site. This does help speed up the process but unless you
are a developer it is a little difficult to implement.
Also, you need access to your server to run the script
required to generate the sitemap. If you are unsure you
should check with your web host to see if you have
terminal access to execute Python scripts.
Personally, I've never tried the Google Sitemapper tool
but I have used others. For example, on my personal blog
which uses Moveable Type, I found a blog post which
shows How to build a Movable Type Google sitemap
template. And I've used Xenu and an Excel spreadsheet
which works great as well.
Now that the sitemap creation is covered, let's get into
the question at hand. Is a Google sitemap really worth
the effort?
A few months ago I would have said no, but lately Google
has been adding features that make me think otherwise.
For example, if you've gone through the verification
process (which is really just placing a blank HTML file
on the site and having Google find it) and ensured your
404 errors are properly configured you can get access to
a wealth of additional intel.
One such feature is the "Top Search Queries." This tells
you which queries were used when your pages appeared in
the search results but may not have been clicked on.
In other words, these are actual searcher queries that
were performed on Google where your site may have
appeared but not had click-through's.
From a keyword research point of view, this is a huge
advantage to you. By monitoring your sitemap stats you
can easily see some of the terms people are using and
perhaps determine what you need to do to rank higher for
those terms so you too can get the clicks that your
competitors are receiving.
If you don't have ready access to log analysis or other
stats, the Google sitemap can also tell you what terms
actually drove traffic to your site.
In other words, these were searches performed on Google
that actually generated clicks for your site.
There's also a wealth of other information. For example,
"Crawl Stats" shows you how Googlebot sees your site,
errors generated by it, and even a PageRank distribution
chart detailing how well PageRank is distributed.
So, if you are like me and wondering if a Google sitemap
is worth it I'd say yes, it is. The information
provided, while mostly technical, can help you
troubleshoot problems as well as provide ideas to help
you improve your positioning.
One of the most burning questions that website owners
ask themselves is this: How do I get targeted traffic
fast and - preferably - free? Well, there are many ways
to achieve it and I will show you a bunch of proven site
promotion strategies here. These should help you to
secure a good position with search engines and have
traffic for free. Three months ago I set up a niche site
for women. As I already had a number of websites behind
me, previous experiences came handy in the promotion
strategy. And in 6 weeks the site managed to get listed
in the top 30 of Google's ranking.
Let me show you how I did it and how can you, too!
You will need to apply three types of site promotion
strategies:
I. Search Engine Optimization strategies
II. Viral Marketing strategies
III Additional site promotion strategies
I. Search Engine Optimization strategies
1. Search engine optimization of your webpage:
This is the first thing you should do. At the stage of
creating your pages have the rules of SEO in your mind,
it will save you time and work later.
2.Site submission:
Submit your website to as many search engines and link
directories as possible. The most valuable directories
are the ones that focus on the subject of your site. For
example, if your site covers the topic of real estate,
then find directories specializing in real estate
listings.
3. Make people link to your site
Use any given opportunity to make people link to your
site. The most common way is to exchange links with link
partners whose site has a high PageRank.
II. Viral Marketing strategies
1. Article submission:
Write articles - or hire someone to do the job - and
send them to free article directories. Learn how to
write the kind of articles that make people curious. Use
catchy titles. Send some additional articles into
categories where there is a high demand and low supply.
2. Press releases:
Write press releases, publish them on your site and
allow other webmasters to publish it. You can also
distribute your press releases to news sites.
3. Create freebies:
Create a free ebook, free report, free script or a free
software and let people download it from your site.
Allow other webmasters to distribute your freebies on
their websites or use them as incentives, provided they
keep your links untouched in your info product.
4. Tell-a-friend script:
Ask people to send your pages to their friends by using
a Tell-a-friend script.
5. Write product reviews, testimonials:
When you purchase a product or a service and you are
satisfied with it, don't hold back your enthusiasm.
Write a praising review of the product and ask the
vendor to publish it on his site with your name and your
website's address. Amazon.com is also a great place for
writing online reviews.
III. Additional Site Promotion strategies
1. Blogs:
Start a niche blog or a personal blog and network with
other bloggers. Use RSS feeds for your blogs to promote
them and to gain returning visitors.
2. Message Boards:
Post comments on message boards and forums. Establish
yourself as an expert of the subject of your website.
This way you will create credibility.
3. Comments, messages:
Leave messages in guest books or comments on other
people's blogs.
4. Sig file:
Use a signature file in your emails. Put a link of your
website into the autosignature part and use it in your
outgoing mails and autoresponders.
5. Offline promotion:
Put the link of your website on your business card.
Distribute flyers in your local community, use them at
bulletin boards.
6. Start a free email course
Start a mini course and send out articles or advice
through emails. This can help you to boost your opt-in
list's size.
7. Start a free ezine:
If you already publish articles on your site, why not
turning it into a free ezine? Submit your ezine to ezine
directories to get more visitors.
8. Start an affiliate program:
If you sell a product, the best way to promote it is to
have affiliates who will lend ad space on their websites
for free and even help you sell your stuff. You can
create your own affiliate program or join an affiliate
network.
These were just a few of possible site promotion
strategies that will help you get traffic, and
eventually get your website into the top of search
engine rankings. Of course the time frame differs,
depending on how competitive the subject of your website
is. If you use PPC advertising, it can shorten the
process. But if you are on a tight budget and can afford
only free methods, you will still succeed. Just make a
plan for your site promotion activities and stick to it.
The results will come!
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