If you don't have any link to your site, it is not fair enough to get a decent rank over your site. The Google toolbar is indicated by a horizontal gauge; moving your mouse over that gauge will reveal the specific value of your PageRank

This tool can also be called as PageRank checker, PageRank Calculator, PageRank without Toolbar...  visit iwebtool.com

When many webmasters start out promoting their site, the focus is largely on increasing the pagerank. Pagerank is Google's way of rating how popular a site is based upon how many inbound links a website has. It follows that the higher the number of inbound links the higher the pagerank becomes. Each link passes on a certain amount of pagerank to the site it is linking to. The exact amount that it passes on depends on the number of links on the page and the pagerank of the page.

Some sites create tables of data to show you the approximate number of links you need to achieve a certain pagerank. For example, to achieve a pagerank of 5 you could get 17,000 inbound links from PR1 sites or a single link from a PR7 site. Of course, this is just an approximation, but it gives you an idea of what you should be aiming for.

You can find an example of one of these tables at: http://www.kenkai.com/google-pagerank-table.htm

What many webmasters fail to understand and get upset about is that after they have spent the last three months promoting their site and earning the important inbound links when they check their pagerank it appears to have remained the same.

The reason your pagerank may not have changed over a period of several months, despite intensive link building, is that the pagerank Google shows you is actually out of date! Google is calculating your pagerank day by day, but the only indication you will get that your pagerank has changed is when they export the data to the toolbar.

The frequency at which Google updates the pagerank varies but it is generally 3 to 4 times a year. Some sites track exactly when Google exports this data and have calculated the average time between the updates. When Google is preparing to export the new pagerank it's various datacenters will start reporting different pageranks for your site as the export process filters through the network.

You can check your pagerank across all Google's datacenters on this site: http://livepr.raketforskning.com/

So there you have it. If you are tearing your hair out over your pagerank not increasing you now know that Google only exports the data a few times a year. Rest assured though, Google is tracking your link building work and updating your pagerank internally.

In the end, focusing more on providing quality content that earns natural links is a far more effective and worthwhile than chasing a page rank.

There are numerous ways to promote your site. The search engines are the primary source of e-commerce traffic on the Web.

Having other sites link to you will be essential in accomplishing these main objectives: # Getting the search engine spiders to find your site. Getting the search engine spiders to crawl your site more frequently. Getting the search engine spiders to crawl your site more deeply (i.e., this will get them to look at more than just your site's homepage.

By submitting one's website to the search engines you become more visible in the search engines. However, this is becoming less and less effective in accomplishing the above mentioned objectives. By asking other sites to link to you, which shows the search engines that your site is important enough that others are willing to place their reputation on it. In this way, when one web page links to another, it is as though that page is voting for the other. Major search engines, including Google, AOL, MSN and Yahoo!, will look at both the number of pages linking to your site and the quality of those pages to determine your site's relevancy. Having good quality and quantity of links going to your site will drive the search engines to spider your site and also help improve your rankings for keyword phrases. Therefore, one of the most important things you can work on to gain higher rankings in the search engines is your site's own "link popularity".

Link Popularity is necessary for any website to do well in the search engines. Building links requires experience, motivation, a lot of communication, and a lot of work. The best linking strategy you could possibly have for your website's quality of incoming traffic and your search engine rankings is to seek out solid, permanent links on related pages. This is known as reciprocal linking or "link exchange. "You agree to link to another site, in exchange for them linking to you. As a strategy for increasing the quantity of sites linking to you, it is very popular. You may be contacted by other sites if you have your email address posted somewhere on your site. Or, you can go out on the Web yourself and find some sites to trade links with. First, create a custom HTML page for linking, and link to it from your site's homepage. Key facts to consider: 1)A quality link from a high-ranking site will benefit your site more than a large amount of links from only low ranking sites. 2)Links from site to site should be text-based (not images) using one of your main targeted keyword phrases. 3) Link popularity is not effective when used single-handedly as a marketing technique. You will need to work significantly on your site's text content and researching keyword phrases. Remember to develop and use targeted, popular keyword phrases throughout the text on your site, or have it professionally optimized. Second, decide what keyword phrases you will use for the links pointing to your site. Links should always be keyword rich text, so use your best performing search terms according to what is getting the most searches in the major engines. You can use our keyword suggestion tool to discover which keyword phrases are getting high traffic. Third, contact other site owners to discuss trading links. Because you have already established a relationship and rapport with certain people, they will be more inclined to want to link to your site. This will become reciprocal linking if you propose to list a text link to their site if they will in turn list a text link to yours.

Procedure of link building (1.) Reciprocal Link Exchange = In this case we have to submit our site URL in the appropriate site in the submission page mentioned and In exchange we must have to put the Site's URL in any of our Site page. There should be regular check up of our Site URL as it's not always confirmed that the respective site would maintain or keep our URL in its submitted page. Some time we have to submit the URL according to PR of the respective site. If we are submitting their URL in PR-4 page of our site then it's necessary that they should also put our URL in PR-4 page. (2.)1-Way Link Exchange = There are some sites which are providing the facility to submit our URL but in exchange they do not need any Link to be submitted in exchange. (3.) 3-way Link Exchange = This way of Link Exchange is little bit different from Reciprocal Exchange. In this category we have to submit the URL of a site in any of our PR page and in exchange to this the Site Owner will include our URL in any 3rd Domain .This type of URL submission has some other affects on the PR of any site. Bulk Email Posting: We have to make some advertisements related to our site and the services we provide. These emails are to be sent to the Email-IDs that are taken out by some Software's Like Affiliate Finder Pro and Arelis. These Emails should have our URL's and the information related to our site. News-Letter: Newsletter is to be sent using different services and the work we do. These Newsletters should be more specific to our profile and the mission what we do. We should regular change the matter and the contents of the newsletter. Forum Registration and Postings; The most important part of Search Engine Optimization is Forums. We have to do registrations in the forums related to our site. In all the Forums we should give the signature in which we must have our URL and if possible main Email-ID of administrator.

The postings to forums should be more concerned and related to the topics on which we are posting. The queries should be frequently asked about the Topics that are ongoing and the answers should be given to the questions specifically according to the topics.

All the answers and questions should have been signed specifically. Link Building for Specific Keywords: In the coding of all the pages We must put some specific keywords in META TAGS and we should target to these Keywords for making the Link building. These keywords will be crawled and will give the result in upper pages. Lead Generation: There should be some Lead Generation page which will bring leads to the present Home page of the site. This can be used through some requirements page and submit pages from different Domains but which will point to the Home page of main site.

Google Sitemap: The sitemap for Google is to be maintained and is to be verified according to the URL submitted in Google. The indexing of the site is maintained on daily basis and we must go through the guidelines provided by the Webmasters of

Google. Blog Submission: To spread our link to different Domains and different sites we should submit our content in web-blogs. Blogs are major source that are crawled by search engines, we should always keep in mind to submit our site content in blogs related to our site.

It will help to boost the hits and incoming links on the site. Article Submission: Articles pa major role in bringing traffic to the site .We should submit all the matter or content of our site in the websites that are giving the facility to submit Articles in their directories. In this submission also we should try to submit the content in related sites. Ezine Ads: The online magazines and online ads are better source to Incoming links to site. We should make online Ads in the websites which are giving the facility to make the ads and publish them over internet. The Ads should be related to the content and the services that we provide and are mentioned in our site. We should always check the Ads keep the track if they are published or not.

Now The Most Important thing i.e Your Page Rank The Page Rank Of A Website depends solely on your inboud links. The PageRank of a website is calculated with the help of the following equation:

PR(A)=(1-d)+(PR OF LINK PAGE 1*D/NO OF LINKS IN PAGE1)+ (PR OF LINK PAGE 2*D/NO OF LINKS IN PAGE2)+.....+(PR OF LINK PAGE P*D/NO OF LINKS IN PAGE P).

Where A,is your website D is a damping factor =0.85 link page 1,2...,P are the pages that has a link pointing to your website and can be found out by conducting a search on google with link:www.website.com.

Proper Link Exchange is the perfect way to improve your page rank on the net.A good page rank ensures better traffic which further enhances the website prospects on the net.

Introduction

I have read a lot of articles over the years telling me how to get better rankings in Google. Some of these articles where full of good advice and some where not. Here you will find insightful truths about getting better rankings in Google that I personally have found to be true after years of research.

1. The Quick solution

First the bad news, unfortunately there are no quick fixes in creating higher rankings in Google. You have to have a lot of patience in the search engine optimisation game. It will take months for your tiresome efforts to come to fruition. That's why it's important to get things right from the start and plan out your strategy.

2. Keyword Research

Keywords are the most important part of search engine optimisation. You must do your keyword research before starting your website if you can, as this will form the basis of all your search engine optimisation.

There is no point going for broad keywords for example " website design" as there is too much competition for those keywords and you will find vey difficult if not impossible to reach the top spot in Google. You are much better using long tail niche keywords. They will have a smaller search volume, but it will be easier to obtain top position.

People are more likely to find what they are looking for with long tail keywords, for example if someone needs a website they may type into Google " web design" and visit a few websites. They may then discover they also need hosting and a domain name. They will then do another search for "website design hosting and domain name services" for example, and this may be your niche keyword or key phrase. How do you find keywords that people are searching for? Well a good free tool can be found at http://tools.seobook.com/general/keyword/ or if you want something more professional you can use http://www.wordtracker.com/ an excellent service for finding niche keywords. You should try and get at least 10 keyword phrases.

Once you have found your keywords do a search with them on Google. First of all look at how many results there are. If it's in its millions them maybe your keywords are not that good and would be too competitive. If you can find keywords with results at about 50,000 then you could be onto a winner.

You should also check out your competition. Click on the top result for your keyword in the SERPS (search engine results pages) and check out their pagerank. This will give you a rough idea of what you need to achieve to get top placement. Also you should check to see how many links they have pointing to their website as this will also give you a rough idea of how many links you will need to get to the top position. To do this in the search box type link:followed by the full url and you will get a list of websites that link to that domain but it's a good idea to do this in the Yahoo search engine as they give a more extensive list of back links. Google will only show you a percentage of their links, usually of pagerank 3 or higher. Remember these are only rough estimates as every website is different and less, more relevant links will achieve better results.

3. Optimising Meta title tag

Google sees the title tag as the most important and relevant part of the webpage it retrieves. This is one of the few things you have any control over in Google's search results. The title tag is the underlined header for your result in the SERPS, it also appears at top of your browser window. Keep this descriptive and readable, but at the same time include your newly found niche keywords. Google will also highlight the keywords in your title that where included in the search query.

4. Optimising Meta description tag

The description tag is the description of the webpage, which resides under the title tag in the results. Again use your keywords in here, maybe some of the lesser ones you discovered. This is the only other part of the results you have any control over. Google will also highlight the keywords in here that match the search query. Again remember to keep it descriptive and readable.

5. Domain names

If you can, try and include your main keywords in your domain name, as Google will highlight them when they match the search query. This can give your ranking alittle boost as this will show that your website is relevant to the search query.

6. The open directory project (DMOZ)

You should always submit your website to DMOZ as it can take an age to get listed in here and Google uses these results in its organic results sometimes. I recently wrote an article discussing this topic and some people commented on thisand said that they haven't submitted to DMOZ and their

7. The importance of Content

Content is very important. If you have ever changing fresh unique content on your website relating to your topic Google will love you for it and other websites will link to you. In return this will increase your rankings, but you should really be doing this anyway. A website with no changing content is a dead website. Your content should contain your keywords, but don't spam your content with your keywords. Use them at the start and end of your webpage and sprinkle them in-between. Also use them in your header text and even bold a few as this shows Google that these words bear more importance.

8. Pagerank the green menace

Why are people so obsessed with that little green bar on the Google tool bar? Well I'm here to tell you that you can stop obsessing about it right now. The thing about the pagerank bar is it can be at least 3 months out of date as Google only updates it in roughly a 3-month cycle. Only Google knows your true pagerank, which changes all the time. Google regularly spiders your website and scans for new content and links to show the most relevant content in its results. Therefore pagerank is pretty inaccurate. The only advantage of that green bar that I can see is for exchanging links. You can get a rough idea what a websites ranking is and you can decide whether or not to exchange links.

The other thing people get confused about is that it's called pagerank not siterank. What I have determined is that your website will get assigned a pagerank figure and then it will be distributed through your indexed pages, for example if your website gets a figure of 5 then your home page may get a pagerank of 3 and your other pages get a 2 or maybe a 1 and so on. If these other pages also have links to them this will increase their own individual pagerank.

9. Linking

Reciprocal links are easier to come by but in the early stages when you don't have a good pagerank will be more difficult. Once your pagerank increases you can be more selective of the pagerank you exchange with. One-way links are better than 2 way links but one-way links can be harder to obtain. Why should someone put your link on their website, what's in it for them? You can do this by writing articles like this one, and submitting it to article websites, social media websites or on your own blog, but remember to include an author's bio including some links to your website. Don't forget about the guys starting out when your green bar starts to increase. If they have a website with good quality content then you should consider linking with them. Remember we all need to start somewhere and page rank of 1 is tomorrow's pagerank 5. Try and keep your link to relevant websites as Google likes this and you will receive quality traffic from these websites for years to come. Also I have found a great little tool to check if your potential link partners are linking to bad neighbourhoods, which Google may penalise you for linking to. The address is:

http://www.bad-neighborhood.com/text-link-tool.htm

rankings are fine. This may be true but one thing you should remember is that lots of directory websites use DMOZ results, which in turn will get you more one-waylinks.

10. Blogging

Blogs are loved by Google as they have lots of text and are constantly getting updated, so start your own blog on your website. Include articles, stories and any thing that's related to your website. If you give people something of interest they will come back for more and link to you. That's all for now, take care and good luck! And remember you only get out of something what you put in to it.